Payer & Managed Markets

For hospital groups, HCPs, and payers, increasing the opportunities for early detection
of breast cancer has significant impact on improve patient outcomes and lower treatment costs.
Our initial focus is on women's health - specifically breast health via clinical breast exam
training for health professionals/students and breast self-exam training for women at risk.

For Physicians, Experience Isn't Enough:

Our research has identified that 25% of experienced physicians don't press hard enough to properly locate a mass when performing the clinical breast exam. Shown at the right is a plot of accuracy in correctly identifying a breast lesion as a function of the mean (Ā±SD) force in newtons (N) that the participant applied during palpation in the examination of a simulated breast model. Reduced palpation forces (<10 newtons) were noted to place physicians at significant risk for missing deep-tissue lesions near the chest wall. With this being said, increasing the amount of palpation pressure improved the probability that the participant would identify a deep-tissue breast lesion (Laufer, Shlomi, et al. "Sensor Technology in Assessments of Clinical Skill."New England Journal of MedicineĀ 372.8 (2015): 784-786).

Breast Health Empowerment:

10 Newtons has developed the first interactive, clinically proven, hands-on simulator for training in clinical and self breast exams. Using our simulator, physicians, nurses and patients experience realistic breast models combined with embedded sensors and user-friendly tablet interface that provides real-time quantitative, expert feedback. The result is greatly increased accuracy, competency, and confidence in performing clinical breast exams (CBE) and breast self-exams (BSE).

In-cloud data collection provides for institutional and universal analysis as well as continual refinement of the process to ensure a smooth and efficient deployment of the technology. By coupling physician/nurse training in clinical breast exams with broad patient training in breast self-exams, managed markets can vastly increase opportunities for early detection of breast cancer:

  • Improve physician accuracy in CBE through data validated expert training
  • Teach patients how to administer frequent breast self-exams with greater confidence and near-clinical accuracy
  • Improve patient outcomes and lower patient costs