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10 Newtons Unveils Breast Exam Sensory Training at the Wisconsin Women’s Health Foundation

PRESS RELEASE

For Immediate Release

December 14, 2017

10 Newtons Unveils Breast Exam Sensory Training at the

Wisconsin Women’s Health Foundation

Empowering women in the Wisconsin community to take charge of their breast health

Madison, WI: On Tuesday, December 12, 2017, the 10 Newtons team unveiled the innovative Breast Exam Sensory Training (BEST Touch) device at the Wisconsin Women’s Health Foundation. The new digital device is a sensor-enabled, realistic breast simulator with an intuitive, self-guided interface for training healthcare professionals and women on optimal breast exam techniques. “The Wisconsin Women’s Health Foundation (WWHF) purchased the BEST Touch from 10 Newtons as a unique new tool for our GrapeVine program to facilitate health education sessions throughout Wisconsin,” says Tommi Thompson, WWHF Executive Director.

“Breast Cancer is personal for me and my family as myself, my mom and sister are all breast cancer survivors. At WWHF, we educate men and women on the risks, screening guidelines and overall breast health with our GrapeVine breast cancer unit. We know that early detection is our best protection and can drastically increase survival rates, yet only 25% of women perform breast self-exams. We are excited to partner with the team at 10 Newtons to help improve that statistic,” Thompson adds.

The GrapeVine program aims to educate Wisconsin women about disease prevention and healthy lifestyle changes, by training nurses to lead free health education sessions in their respective communities. With BEST Touch, the GrapeVine nurses now have access to a hands-on learning tool to take with them to their trainings. Working directly with the BEST Touch, attendees of the training sessions will learn how to complete a proper breast self-exam, empowering them to take charge of their breast health.

Women of all ages are encouraged to perform breast self-exams at least once a month, according to the National Breast Cancer Foundation. But it has become evident that many women, and even some medical professionals, might not know how to correctly perform the exam. “BEST Touch is a hands-on educational tool that empowers women to take control of their own breast health through confident, regular breast self-exams, and enables physicians to get quantitative feedback on their clinical breast exam skills to ensure the highest quality of care for their patients,” says Dr. Adhira Sunkara, Director of Innovation and Technology at 10 Newtons. “The 10 Newtons team looks forward to a fruitful partnership with WWHF and GrapeVine as we generate new initiatives that motivate women to take charge of their own breast health.

About the Wisconsin Women’s Health Foundation:

The Wisconsin Women’s Health Foundation (WWHF) is a statewide non-profit organization whose mission is to help Wisconsin women and their families reach their healthiest potential. WWHF provides programs and conducts forums that focus on education, prevention, and early detection; connects individuals to health resources; produces and distributes the most up-to-date health education and resource materials; and, awards grants and scholarships to women health researchers and related community non-profits. To learn more, visit wwhf.org or call 1-800-448-5148.

About 10 Newtons:

Founded in May 2016 by Carla M. Pugh, MD, PhD, 10 Newtons is a digital health company that uses a variety of sensor and motion tracking technologies to perfect the measure, analysis and understanding of the process of touch. With a focus on improving women’s health, the 10 Newtons team aims to instill confidence in women’s breast exam skills by providing intuitive, hands-on training accompanied by real-time feedback.

After 550 physicians performed a clinical breast exam on the BEST Touch device, the 10 Newtons team discovered that at least 10 Newtons of force must be applied to perform an adequate clinical breast exam. Across the board, the 10 Newtons team found that 15% of experienced physicians do not apply enough force to find a deep-seeded breast lesion. Furthermore, those physicians who do not apply at least 10 Newtons of pressure are seven times more likely to miss a lesion.

Dedicated to continuous innovation, 10 Newtons strives to provide women and healthcare professionals with accessible and intuitive tools to empower early detection in the fight against breast cancer.

For more information about 10 Newtons and BEST Touch, please reach out to contact@10newtons.com or visit www.10newtons.com.

Connect with us on Twitter: @10_Newtons

Connect with us on Facebook: @10Newtons

CONTACT: Cassidi Goll | 608-658-2277 | cgoll@10newtons.com

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